gently cleanses scalp & hair while adding moisture.provides intense nourishment and gently detangles hair. prevents risk of hair-fall due to breakage from brushing. 92% less hair fall due to breakage from brushing* 65% more smooth/conditioned** genesis is not a hair loss product.*vs. non-conditioning shampoo.**vs. non-conditioning shampoo.key ingredients:edelweiss native cells: known as ‘queen of the mountain’, and rich in anti-oxidants; the edelweiss plant is famous for surviving even the h..