each luxe pouf gives hair an exaggerated sense of body and structure, without the slightest hint of crunch. all-day memory leaves styles supremely soft yet set, for hair that's thicker, fuller, larger than life. key ingredients: oribe signature complex (watermelon, lychee and edelweiss flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and color-depleting effects of the elements. structure..