the intensely hydrating formula in the new hair alchemy strengthening masque restores elasticity to brittle locks and prevents breakage. it allows hair to grow longer, stronger and lustrously healthy. clinical results show a 3x reduction in breakage after just one use.* the hair alchemy strengthening masque is ideal as a daily intensive conditioner for those with highly textured or especially parched locks, or once a week on finer strands to treat brittle hair.